When it comes to talking about Apple's financial status, the presence of Tim Cook on the executive management top of her sponsor to ensure the existence of a very huge profits, not how it is that has made him the company's high numbers not seen before, without forgetting the profits that were also distributed with the developers and some partners .
Away from the noise generated by the decline in iPhone mobile sales for the first time since the launch of these phones - the confusion does not make sense because the company sold more than 125 million phone iPhone in the fiscal fourth quarters - the news of investment billion US dollars in the Chinese Didi Didi Transport Company participatory form of shock for many Almtaabaan.
The beginning of the short, Didi company offering Communion transport service in China along the lines of upper Uber around the world, if controls over 80% of the Chinese market in this area, with operations expanding her recent after contracting with some partners such as Lyft, for example, the inventory this is to increase their spread around the world with the best possible means.
But that Apple company, specialized invests mainly in the field of computers and smart devices and systems operating in the transport Communion company outside the United States in spite of the presence of uber company there, and that the amount given the second largest investment after her acquisition of Bates Beats company specialized in the field acoustic systems, here opens the door wide speculation about the point of the next Apple.
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The possibilities behind this deal are many, and can predict a lot of reasons After selecting different data and which, among them the existence of a secret project at Apple to build self-driving a smart car, the development CarPlay system that allows linking iPhone phone with the car and perform a lot of tasks, improving the relationship with the Chinese government, or as Tim Cook said, commenting on the deal that this investment will allow the company to study a lot of things at the same time.
I spoke rumors about Titan Project Titan Project, which develops internally at Apple, where he has recently recruited a lot of owners competencies in this area, but however the large quotient of inflation in the financial system or the population in the cities level, the Apple thinking in the development of self-driving car any user can get it and it has become somewhat excluded.
This option to exclude comes after investing in Didi, the company is China also aims to provide a self participatory car driving, so that the person will not need anymore to buy his own car, or complaining about congestion and public transport, Vsearh intelligent self-driving movement of more than one person ease traffic congestion I. and provide welfare somewhat, and last but not least relieve everyone from the trouble of the acquisition of a private car.
This may mean that Apple plans in the current period based on learning from Didi experience on the one hand, and work with them to develop a smart car comes solution to the current problems, which complains of which users Didi current second hand, and thus the output will be a system to develop Apple after obtaining the requirements market practically from Didi, smart and a car used by Dede in a very large Chinese market.
On the other hand, Apple is seeking to improve its relationship with the Chinese government, especially after the closure of my shop Apple books and films belonging docking Tunes iTunes, Fastosmar a large amount of up to US $ billion in 100% Chinese company could help Apple to burnish its image in front of the government, taking an important point in mind, which is that Didi of the earliest companies to the Chinese government; some time ago some people complained about the presence of speculation by Didi services on taxi companies in China, what was the government, however, I met with Diddy and presented a project and discussed it with the rest of the companies and received the acceptance of everyone to organize the next Communion transport revolution.
Apart from interests with the Chinese government, the Apple may benefit from the integration platform for electronic payments Apple Pay within Didi services to encourage users to pay them, and thus gain more market share and embarrass Samsung, which has become a traditional rival of Apple's everywhere.
Tim Cook will not invest a sum of this size without ensuring plenty of material returns first and intellectual second, and can be likened to Apple's big computer and Didi user who provides a lot of data to it, to perform this computer processed and provide the best solutions that help improve the lives of the users and provide the benefit of them, in the end this is the basic purpose of any application or technical project.
Speculation as he said many, but they assure us some points, such as Apple's interest in the field of participatory transportation Resume cars Command's, because this amount could have been heading towards a company like Wee Chat WeChat to ensure the largest segment of users and analyze the use of smart phones and applications of instant messaging habits like Facebook to acquire Watts August, but Apple's goal at this stage is not habits or user data only.
In addition, this investment is explained to us the importance of the Chinese market for Apple, if the intention was contracted for the transfer of participatory company may have been the destination towards the upper or Lyft better, the former of the strongest companies in this field around the world, but it seems that the investment in the Chinese Didi kill two birds with one stone.
Apple hired two years ago and until this moment more than 1,000 dedicated employees in building cars and electrical systems, and thus there exists in secret without knowing the final form of his project. This also means that Apple does not want a late arrival at the opening of this wide outcry after two or three years at most.
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