Google Inc. today unveiled what it calls the name of the shopping ads shopping ads, which appear in the image search results, so as to target users who rely Find images Google workers Onthae their search for various products service.
The ads appear to users when they are browsing the results of image search in Google, and ads are displayed on the relevant interest to shoppers at the top of the search results that appear above the images from other sources on the network products.
It can be used as filters search buttons when viewing ads, which allows customers to reduce the number of results phenomenon, and will be directed directly to the retailer that contains what they are looking for.
The company refers to the possession of a lot of people are browsing product images for many of the questions about price or where to buy a particular product, and they can when you see a marketing statement currently clicking on the declaration for the answer to all the questions and buy the product from the vendor site directly.
A recent study showed that 44 percent of shoppers go directly to the big electronic commerce sites, while 34 percent turn to search engines, and 21 percent goes to retailers specific sites.
Google says that advertisers ads belonging to the Google search network automatically appear in the image search results, Swarovski company is one of the early adopters of this feature, with plans to display the jewelry within the image search results.
The company has also now allow for retailers to meet the shopping orders over the Internet, so that customers can buy the product online and then get it from your local store for the seller.
And Retailers can show whether if they support this feature by adding a "store pickup link" option to the local product page hosted by Google.
You can also advertisers who use the ads to see local stores Find their products through Google page in the store, along with other information such as store location and hours of work results.
The company also offered an update on its service to deliver the goods on the same day, "Google Express Express", and said that the orders via mobile phones represent more than half of Google Express orders and new customers to serve Express make up more than 50 percent, and sales grew by 18 percent .
Google says that it continues to expand the scope of service, and it will launch the service in the next month, Internet users in the state of Texas and the 23 million users, and they assume the arrival of the number of Google users Express to more than 120 million customers.
The announcement comes ahead of the company's annual conference for developers Google I / O 2016, which starts Wednesday effectiveness.
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